Monday, September 16, 2013

Blog swapping by Paula Hrbacek

A cheap and effective promotional opportunity

Self-published authors need to be on the lookout for inexpensive opportunities to promote their books.  One opportunity is to swap blog posts with another blogger who has a site about books or book reviews. Swapping posts means that both authors get a chance to promote their books on another site.  I post about your book, and you post about mine.
To participate in this opportunity, it is important for the author to have a story that is already written and ready to go.  The story should read like a feature or author interview, not an ad.  That means that all opinions should be put in direct quotes and attributed to someone.  Instead of saying "this book will change your life" like an ad would say, a feature story would attribute it as someone's opinion--"This book changed my life," said Joe Smith.
The story should contain all the information the reader needs to know before making a purchase; what the book is about, the author's motivation or reason for writing it, the author's qualifications or past publications, the average star rating on Amazon or Good Reads, quotes from reviews, and the purchase info of price, binding, ISBN number and where to buy it.  The story can also include the author's social media sites such as a web site, Facebook page or Twitter address.  If the story is ready to go, most bloggers will edit it to suite their style, and appreciate the ease of posting the article.
The author then finds bloggers that are willing to swap stories.  One place is on Linked In, in the Book Promotion group.  Triberr, a service for bloggers who want to expand their reach on Twitter, also has a discussion group for bloggers who are seeking guest posts.
It's a simple "you rub my back, and I'll rub yours" trade.  It's best to find bloggers in the same subject or genre as your book, because that is where your customers are.  An author who blogs about science fiction is not the best place to promote a romance title, but a blog about relationships and dating would have readers who are interested in falling in love.
Here are five sites that list blogs seeking posts:
BloggerLinkUp is a service provided by Cathy Stucker and Special Interests Publishing. The purpose of the service is to help bloggers get exposure for their content and find content for their blogs.
Authors publish their content into the Guest Blog It Article Gallery. Blog owners can view by keyword or by category to find just the right type of content for their blog.
The author writes an article and shows it to the blogger. The blogger decides if the article fits his blog.  The blogger and the author may arrange that the author promotes his post once it is published.
Blogdash is 100% free for bloggers, and you can choose the kinds of opportunities that you’re open to being contacted about.
Guest posters can use Guestr to find guest posting opportunities in their particular niche and pitch a post to the owner. The author provides quality content for free in exchange for backlinks and personal profile on the listed website. It’s currently free to join, but you must be a member to pitch a post.

Paula Hrbacek is the author of five books including: Stars Shine After Dark, a sweet Christian romance, available in paperback, Kindle and Nook, and Day Camp in Hawaii, a complete program guide for summer camp or summer school, available in paperback, Nook and Kindle.  For more information see or her author page at She also writes two columns for The Examiner, a free online newspaper; Children’sArts and Crafts, and Book Reviews.

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